Colour

Home Facts about flat screen TV Size Colour Contrast ratio Response time Sharpness Resolution Image processing Plasma and LCD myths Consumer guide Research results Companies involved Additional Research information	Colour When choosing your flat screen TV, a key element to consider is the depth and quality of colour it produces. With plasma, every pixel comprises three separate sub-pixel cells, each with different coloured phosphors – red, green and blue. These colours are blended together to create the overall colour of the pixel and are controlled by the level of current flowing through them. This means plasma can show billions of different combinations of red, green and blue, providing a huge range of colours more representative of the ‘real world’. 50% favour Plasma over LCD for best Colour Quality *According to Synovate research participants Read more Plasma colour range LCD colour range With LCD, colours are effectively produced by ‘taking away’ colours from pure white, via the manipulation of the light waves coming from a constant, rear backlight. This makes it more difficult for LCD to deliver consistent vibrancy and authentic tones, with particular problems being over-dominant greens and reds, and an overall colour ‘temperature’ that’s too high to ideally suit video material. Plasma LCD Copyright 2007 Panasonic Marketing Europe GmbH, Pioneer and Synovate (research). All rights reserved. This publication is intended to provide a summary, comment or review of aspects of the subject matter covered. It does not purport to be comprehensive or to render professional advice. The material may not be published, rewritten or redistributed without express written permission of the copyright holders.	Read results of the consumer research Myths about Plasma and LCD dispelled Download the consumer guide